When Dan left his former partnership to launch a solo practice, the domain he wanted was still tied to his old firm and his brand had years of recognition attached to it. Starting over entirely wasn’t the answer.

We kept the fonts and colors his existing clients already recognized and rebuilt everything else from the ground up. A completely new site, clearly focused on his solo practice and easy for new clients to understand and act on.

The site ranked locally within weeks of launch.

Skin Medics Medi-Spa needed a more polished, reliable website for clients ready to book online. Their old Wix site had the basics, but it felt pieced together and didn’t make appointments or text signups as easy as they needed to be.

I rebuilt the site with a cleaner structure, stronger visual hierarchy, online booking, and a simple text signup path. The result is a more professional digital home that supports the way clients actually interact with the business.

Ginger Miller needed a simple online home for her art and floral design work — something clean, personal, and easy to share without turning it into a complicated business website.

I created a small portfolio-style website and simple logo system that let her work stay front and center. The design used soft color, painterly texture, and plenty of white space so the site felt creative without getting cluttered.

Ginger described the finished site as a “beautifully designed micro-site” and said the messaging was fine-tuned until it felt exactly right.

A self-directed concept for a fictional counseling practice, built from a clear brief: create a mental health brand that feels calm, trustworthy, and professional without looking cold or clinical.

I designed a tree-based logo system and matching website concept using soft teal tones, grounded typography, clear service sections, and a layout that helps visitors understand their options without feeling overwhelmed.

Concept project. Blue Oak Counseling & Associates is not a real client or active business.

Woof & Whiskers is a fictional animal shelter concept built around a simple idea: make pet adoption feel warm, clear, and easy to act on.

I created a playful illustrated logo and matching website concept with adoption cards, donation prompts, impact stats, and friendly storytelling sections. The design uses soft colors, rounded shapes, and approachable imagery to make the shelter feel trustworthy without losing its personality.

Concept project. Woof & Whiskers Animal Shelter is not a real client or active business.

A self-directed concept for a fictional café built around two worlds that already overlap: specialty coffee and tabletop gaming. The goal was to create a brand that felt cozy and inviting, while still leaning into the fantasy and game-night side of the concept.

I designed a hand-drawn logo and matching website concept with a darker, moodier café feel, event-focused sections, and a layout that gives the brand personality without making the experience feel cluttered or gimmicky.

Concept project. Dice and Decaf is not a real client or active business.

The Crafty Betty needed a sweet, handmade-feeling logo for a small crafting business focused on clothing, sewing, crochet, craft fairs, and local sales.

I created a playful logo with soft colors, stitched details, and craft-inspired icons like a needle, yarn ball, pincushion, and crochet hook. The design feels light and personal without looking thrown together — which is the whole point for a handmade brand.

The client described the experience as “very professional and easy to work with.”

B and B Construction Components needed a bold, practical logo for a construction-related business — something with enough weight to hold up on business cards, equipment graphics, signage, and digital use.

I created a high-impact logo with dimensional lettering, construction equipment details, and a bright green, teal, and orange color palette. The business card kept the contact information clear and easy to use, with a QR code added for quick access.

The client said he was “really happy” with the logo and business card proofs.

Riley’s Early Learning Center needed a bright, friendly identity for a childcare center built around creativity, curiosity, and early learning.

I created a playful logo with bold color, rounded lettering, and child-centered details like a handprint and paintbrush. The flyer carried that same energy into a clear enrollment piece, with the most important details easy for parents to find at a glance.